U.S. Activewear Brand Factory Visit at Bloomto

U.S. Activewear Brand Factory Visit at Bloomto

Summary

Bloomto hosted a U.S. emerging activewear brand for a Guangzhou factory visit. The client, with a tech pack containing only Pantone colors, is exploring fabrics, logos, and production processes. Interested in asymmetric sports bras, utility joggers, cropped tanks, and lightweight jackets, they evaluated finishes like reflective tapes, flatlock stitching, minimal branding, and matte/gloss textures. The visit built trust and laid the foundation for sample development and future collaboration.

Client Background

The client is a U.S.-based emerging activewear brand. Their tech pack currently includes only a few Pantone color codes. The brand has not yet discussed fabrics, logos, or any other production details, and no formal quotations have been made. The client had not responded through open-market channels previously; on the 9th, they sent their first message expressing their intention to visit a factory in China and shared the address.

Project Kickoff

The client plans to visit Guangzhou from November 11–15 for an on-site factory inspection. The purpose of the visit is to evaluate the factory’s capabilities and production capacity, confirming the supply chain and technical processes as a foundation for future product development.

Intended Styles

  • Women’s: Asymmetric sports bras, Cropped tanks & longline bras, Flowy training shorts
  • Men’s: Utility joggers with cargo details, Lightweight training jackets

Finishes & Detailing Requirements

  • Reflective tapes & heat transfers
  • Flatlock stitching for durability
  • Minimal branding for modern luxury
  • Matte vs. gloss texture interplay

Our Solutions

  1. Factory Capability Showcase: We demonstrated the full production workflow, including cutting, sewing, printing, embroidery, and final inspection, helping the client directly evaluate the factory’s capabilities.
  2. Fabric & Technique Demonstration: On-site, we showcased various finishing techniques such as reflective tapes, heat transfers, flatlock stitching, and provided samples to experience the different textures (matte vs. gloss).
  3. Customized Consultation: Based on the client’s tech pack and intended styles, we provided preliminary guidance on fabric selection, process compatibility, and production feasibility, laying the foundation for future sample development.

Project Progress

During the Guangzhou visit, the client will assess factory capabilities and further discuss fabrics, logo applications, and other production details. This visit establishes initial trust for future collaboration, leading into sample development and custom production stages.

Conclusion

Through this factory visit, the client gained a comprehensive understanding of Bloomto’s production capacity, craftsmanship, and supply chain. This sets the stage for developing high-quality products that meet modern activewear standards and style expectations.